PROJECTS
Ramaiah Institute of Technology, Department of Management Studies
Delivered a hands-on Digital Marketing 101 workshop in 2023 for MBA students covering topics of Content Marketing, Google Analytics, and Google and Meta Ads. Participants applied the Plan-Design-Execute-Measure framework to real campaigns, achieving tangible outcomes through practical projects, performance tracking, and actionable insights that directly enhanced their marketing skills and business impact.
RV Institute of Management
This interactive 2-day digital marketing workshop held in 2024 for MBA students equipped participants with practical skills in the Plan-Design-Execute-Measure framework for AI-enabled digital marketing.
Students engaged in hands-on exercises, case discussions, and live project simulations, culminating in tangible outcomes such as optimized campaigns, measurable KPIs, and actionable insights for real-world business growth.
B.N.M Institute of Technology | Department of Business Administration
Conducted a workshop in 2025 on product marketing and entrepreneurship for MBA students with the motive of offering practical insights into building products and go-to-market strategy.
A live interaction with the co-founder of the health brand Fit Support enriched the session, enabling participants to gain firsthand entrepreneurial perspectives, sharpen marketing strategies, and apply learnings to real-world business challenges.
Dayananda Sagar College of Engineering, Department of Management Studies
For over 300 students, from 2019 to 2021, we designed an executed a bespoke Digital Marketing curriculum, approved by VTU and incorporated into the MBA syllabus. Gamification and live-projects were incorporated in the curriculum with students tracking engagement and metrics to monitor content marketing campaigns on a real-time basis.